How the day rate is worked out
- What you need a year. The salary you want to match, plus what an employer would add (pension, health cover), plus your business costs, plus a buffer for quiet months.
- Days you can bill. Working days in a year, minus holidays, public holidays and sick days, minus the share of time you can't bill.
- Day rate = what you need ÷ days you can bill. The hourly rate is the day rate ÷ hours in your day.
A worked example
Sam left a job paying 50,000 a year. Their employer paid about 10% on top into a pension. As a freelancer they expect 4,000 a year of costs and want a 10% buffer. That's (50,000 + 5,000 + 4,000) × 1.1 = 64,900 a year.
Working 5 days a week, with 25 days' holiday, 8 public holidays and 5 sick days, leaves 222 working days. A fifth goes on admin and finding work, leaving about 178 billable days. 64,900 ÷ 178 = about 365 a day, or 46 an hour for an 8-hour day.
Then check the market
Your break-even rate is the floor, not the price. Look at what others with your skills charge, what the client gains from the work, and how urgent it is. If you're paid through a platform or by card, add the fees: our payment fee calculator shows what to charge to receive your rate. When the work is agreed, send a quote, then an invoice.